The West Bengal AIDS Prevention and Control Society faced a similar problem earlier, when they found it difficult to convince the school authorities to allow them to make presentations. Several respondents – from both rural and urban areas – even believe that diseases like leprosy, heart ailments, cancer, boils and sores are the result of condom use. Home is where the work is Leisure. Reading the early signs in the Lok Sabha election. Bula-di looks familiar – like a neighborhood mashi literally, aunt or didi. What was needed was a more reassuring platform where people could come out with their questions without a shade of fear.? Netflix mulls India rate cut.

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Many men migrate to areas like Mumbai or Gujarat to find work. And above everything else, she guarantees a sense of empathy bhladi concern, just like the women in any family. The concept of Buladi was a great success here in the state of West Bengal.

Enter your email address to subscribe to this blog and receive notifications of new posts by email. Apart from the gender mismatch, though, there was little to take exception to. Madhyamik results in last week of May India. A young man is shown asking, “But Bula-di, won’t using a condom mean I suspect my partner of infidelity?


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She is pleasant, friendly and approachable, she speaks three languages, and her audience? Rampant gender inequalities and the inability to bargain for safer practices in sexual relationships further increase their vulnerability. If byladi is anyone as worldly-wise as good old Mashima, it has to be her.

Hence, she is perceived as an archetypal social worker, of indeterminate age and unflustered temperament. To reach this segment, the campaign needed an acceptable figure – someone women would trust; someone who would help them realize that anyone could contract an HIV ubladi.

Classes keep out Buladi

Call to speak to her directly. And the bulari comes from unexpected quarters. This site uses cookies. The most revealing statistic, though, is that 95 per cent of the women believe that they could never contract HIV infection. Comments on this Article. She is not alien to the masses, but is essentially one of them, and there? Only 9 per cent believe that AIDS is a serious threat to the country.

She is shown discussing buladj topics that are considered ’embarrassing’ in many Indian homes. In another hoarding, she is dressed in her trademark blue sari, advising a worried housewife who knows about her husband’s extra-marital relationship. A number of respondents said, “AIDS happens only to women. One only hopes he will pull it off. The awareness campaign says that one should always carry a condom.


Reload Please fill the above code for verification. People have been calling up of late wishing to speak to Bula-di, he confirmed. And it is in this context that Bula-di aims to increase women’s access to information. We cannot just let people impart sex education in class.

Classes keep out Buladi

Students are asking questions about them,? This was the project team’s “biggest insight”, which helped them define their target audience. The stigma associated with such messages only helped in taking the campaigns underground. She has the ability to switch roles, playing mother, aunt or sister as the situation demands.

In her own way, Bula-di also symbolises female emancipation and woman power? In reality, however, Bula-di doesn? The children are thinking if they carry one, they have the licence to indulge in sex,?